What is the meaning of Chic?
They say that “Beauty is in the eye of the beholder” and I think that ‘they’ are right. What is chic? If you look the word up, this is one of the answers you will find:
’stylish’ or ’smart’, an element of fashion and the counterpart of ‘posh’
I’m not so sure this is 100% accurate, what if the same principal applies to chic as it does to beauty? For example we could be talking about a property which contains designs offering quality chic with a sharp and exact style or
“shabby chic with rounded and uneven edges”
whether the property is actually chic by definition could differ from one persons opinion to another. When I view a property I feel it’s important to picture it from more than one perspective, this way we can be sure to offer a selection of accommodations to suite a variety of tastes and ideals.
Is chic purely for the elite to apprecaite, ‘posh’ lets say? Or can we all appreciate chic the way we do beauty (going back to the eye of the beholder theory).
Chic shoes, chic clothing, chic places to stay, its all just a matter of opinion surely!
Boutique Hotel Hilario and sister Hotel Casona in Yaiza, Lanzarote are a fine example of what I believe a Boutique hotel needs to offer in order to be included on the ‘A’ list (without scaring people away). They offer something just a little bit more special than simply - a really nice place to lay your head at night.
The history behind each of the buildings is ever present within the interior design. There is an all important emphasis on comfort within each of the rooms, 18 in total between both hotels. The stunning off the beaten track Lanzarote views, including those of the awe inspiriring Timanfaya National Park creates the perfect finishing touch and offers something truly unique to guests.
Parents with two daughters would describe each as ‘unique’, or non comparable. It would be impossible to choose one as your favourite, and the same applies to these beautiful sister Hotels in rural Lanzarote. They each offer that special something to the new generation of discerning tourists, those who appreciate why Lanzarote is fast becoming a popular destination for – dare I say it …
The ‘chic’ traveller!
Heidi Wigmore
(Co founder)


March 12th, 2010 at 9:00 pm
What a fantastic blog! love it!
Before stay eco chic I would not have seen myself as a chic traveller. Many people I know relate it to wealth and being materialistic. But now I feel chic can also be a unique experience and I feel that travelling is about the special experience. Each property offered provides something which is hard to describe but never to forget and thats what holidays are all about. What is stay eco chic offering visitors? A spectacular experience!
March 13th, 2010 at 8:07 am
I agree that chic doesn’t have to mean expensive. In fact if something is too flash it’s rarely chic too. We are all looking for authentic experiences in a holiday these days where we meet cool people and have a relaxed time in stylish surroundings. Stay eco chic is really unique because it tailors each trip to suit the individual and the recommendations you make are absolutely personal to that person’s needs. I saw several stay eco chic properties when I was in Lanzarote and every one of them had its own unique style. I can’t wait to come back.
Kath Brown
Marie Claire UK